SUSTAINABLE STYLE: Nike’s Recycled Scrap Sneakers

We like to talk trash here at MentalMasala, so when one of our readers tipped us off on the new Nike ‘Trash Talk’ shoe, we obviously wanted to find out if this was a load of garbage that we should truly get excited about. Launched in February of 2008 by Nike celebrity endorser Steve Nash (All-Star guard for the NBA’s Phoenix Suns), this newly soled-star uses recycled scrap waste from Nike’s own production facilities. Nike has gone to the basket before with the use of organic cotton in its active wear collections (though, only after other sporting apparel companies tested the consumer field). So what makes this eco-friendly sneaker so darn special? The greening of a must-have status item such as this is surely a play to watch.

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